Digital Strategist

The Digital Strategist serves as a subject matter expert in reaching target audiences through Syracuse University's flagship digital properties. The Strategist is responsible for drafting, staging, and actively managing content through our digital marketing efforts. They leverage digital marketing and content curation expertise and best practices to advance marketing and organizational goals. They are responsible for creating, managing, maintaining and executing digital content strategies as a part of larger integrated marketing strategies on behalf of the University and/or individual units within the University. They collaborate with their manager, the Senior Digital Strategist, and other team members to help make decisions concerning information architecture, user experience and content on partner and flagship properties. They are responsible for making data-driven decisions, including conducting, analyzing and reporting on user testing, competitor analysis, industry research and website analytics. In addition to being highly organized, the Strategist is a creative person and has deep understanding of digital marketing best practices, particularly user experience, information architecture, search engine optimization and digital design.