PPC Manager
job description
Use our pre-written optimized PPC Manager job description or create your own from scratch with our generator.
PPC Manager
job description example
It's important to craft a job description that stands out. This template is designed to encompass the essential roles and responsibilities that potential candidates seek. It sheds light on the soft skills and company culture fit that make your opening unique.
Job Title: PPC (Pay-Per-Click) Manager
Are you a clever strategist with a knack for driving digital advertising results? Are you hungry to make a significant impact in the world of PPC advertising? Our well-established company is on the hunt for a highly skilled PPC Manager to join our team and fuel our mission to achieve unprecedented growth through top-notch online advertising campaigns.
In this role, you will not only manage and optimize our ongoing PPC campaigns but also foster innovative solutions to keep our company at the forefront of the competitive digital marketing landscape. You will tap into your in-depth knowledge of Google Ads, Bing Ads, and other search platforms to maximize ROI, drive traffic, and increase customer conversions.
Your key responsibilities include:
- Develop, manage, and refine PPC campaigns across multiple platforms to align with our business goals
- Utilize analytical tools to extract campaign performance insights and optimize strategies accordingly
- Conduct thorough keyword research, and analyze competitively ranked keywords to increase visibility
- Collaborate cross-functionally to ensure our PPC strategy dovetails with our wider digital marketing initiatives
- Monitor budget, adjust bids to maximize ROI, and report on key metrics to stakeholders
Ideal candidates will demonstrate:
- A bachelor's degree in Marketing or a related field
- Proven experience managing PPC campaigns across a variety of channels
- Proficiency in Google Analytics, Google Ads, and other PPC platforms
- Exceptional data analysis skills and the ability to convert complex data into actionable marketing strategies
- Solid understanding of performance marketing, conversion, and customer acquisition
- Outstanding communication skills, both oral and written
In return, we offer competitive compensation and the opportunity to work with a dedicated team of industry professionals committed to business growth.
If you're the driven PPC expert we're seeking, and you're excited about leveraging your skills to sprint ahead of the digital advertising curve, we'd love to hear from you. Amplify your career with us, and let's add to our success story together!
APPLY NOW, and help shape the future direction of our company's digital marketing with your industry-leading PPC expertise.
Analysis of PPC Manager job copywriting style
Understand how the use of actionable language, targeted keywords, and a conversational tone can enhance readability and applicant interest.
Clarity and Detail
The job description for the PPC Manager is mostly clear, conveying responsibilities and qualifications effectively. However, 'a knack for driving digital advertising results' could be replaced with a more precise attribute. The company culture is implied through phrases like 'foster innovative solutions', though additional detail about the work environment or team dynamics might provide a clearer picture. Responsibilities and qualifications are well-defined, but company culture could use more elaboration to connect candidates with the organization's core values and work style.
Inclusivity and Unconscious Bias
The language of the job description is neutral and free of explicit bias. However, it may benefit from a direct statement encouraging diverse applicants or specifying the company's commitment to an inclusive culture. Terms like 'clever strategist' are merit-based and inclusive, but attention should be given to ensure all requirements are strictly job-related and do not inadvertently discourage underrepresented groups.
Candidate Engagement and Persuasion
The job description is fairly persuasive, creating a sense of excitement and opportunity. It effectively invites candidates to be part of growth and success, which is appealing. The call to action ('AMPLIFY your career with us') is dynamic. Yet, it could further engage candidates by addressing potential motivators such as career development opportunities, work-life balance, or the organization's larger purpose.
Comparison with Common Pitfalls
This job description avoids common pitfalls such as being overly verbose or vague. It provides a good balance of duties and expectations and avoids jargon that could confuse candidates. It could be improved by stating how the PPC Manager's contributions will be recognized and rewarded, as personal growth and recognition are key motivators that are often overlooked in job descriptions.
Generate your
own job description
By inputting key criteria, you can quickly create a job posting that resonates with the right candidates. The tool ensures that no critical details are missed, enabling you to communicate expectations, culture, and the unique benefits of joining your team effectively.
What is Zettlor?
Zettlor is a platform that facilitates the sourcing of candidates not found on traditional job boards. It helps hiring managers, talent acquisition professionals, and recruiters by providing specialized connectors to launch, expand, and manage employee referral programs.
Zettlor offers integration with 50+ ATS and HR tools, aims to increase referrals per role, ensure 9/10 qualified candidates, and provide 2x retention for referred hires. Employers only pay when the new hire meets retention requirements. It has a significant impact on the hiring process and offers no upfront cost or long-term contracts.
How the zet does it work?
1
Connect your applicant tracking system (ATS) or bulk upload the jobs you need to fill. There is no up-front cost, no contracts, and no risk.
2
3
4
Technician
Connector bonus for placement
$1,250/month
for 6 months
"Zettlor has significantly boosted our referral program, making a remarkable impact on our hiring process for technicians."
Teddy
Owner at Leonard Splaine HVAC
Zettlor
VS
The Current Standard
Access anyone’s network
Limited to the big marketplaces or recruitment firms
Pay $0 up-front
Pay tens of thousands to a recruitment firm up-front
Pay connectors for successful placements
Pay connectors for monthly subscriptions, sponsored posts, pay for candidates, and pay-per-click ads
Set custom retention requirements
No guarantee your new hire is the right fit the job
A single contract for unlimited connectors
A new contract for every recruiter
AI-powered candidate qualification
Spend lots of time combing through resumes
Supercharge your best channel
Referred candidates are 55% faster to hire and stay 2x longer. Of employers, 88% rate their referral programs as their best source of candidates.
Similar job descriptions
Here are some other job descriptions that you might find useful.
Room Maid job description
Stereo Plotter Operator job description
Mental Health Technician (MHT) job description
Labor Relations Director job description
Leach Runner job description
Chef job description
Network Architect job description
Policy Writer, Typing job description
Frog Farmer job description
Political Researcher job description
Piano Teacher job description
Blood and Plasma Laboratory Assistant job description
Hazmat Technician (Hazardous Materials Technician) job description
Mud Cleaner Operator job description
Health and Fitness Instructor job description
Operational Risk Analyst job description
French Professor job description
Presentation Specialist job description
Char House Supervisor job description
Test Technician job description
Sales Support Representative job description
Nun job description
Preschool Director job description
Residential Appliance Repair Technician job description
Scabbler job description
Senior Electronics Technician job description
Academic Administrator job description
Endpoint Security Engineer job description
Hybris Business Analyst job description